HIGH VELOCITY EQUIPMENT TRAINING COLLEGE

BUILDING A COHESIVE BRAND AND MODERNIZED LEARNING: A 12 YEAR PARTNERSHIP WITH HIGH VELOCITY EQUIPMENT TRAINING COLLEGE

CLIENT: HIGH VELOCITY EQUIPMENT TRAINING COLLEGE

INDUSTRY: HEAVY EQUIPMENT OPERATION TRAINING AND CERTIFICATION

SERVICES PROVIDED: BRAND DEVELOPMENT, GRAPHIC DESIGN, WEBSITE DESIGN, MARKETING CONSULTATION

TIMELINE: 2011 – 2023

THE CHALLENGE

High Velocity Equipment Training College, a respected institution in heavy equipment training, sought to establish a more cohesive brand identity and upgrade its educational materials. As their business expanded, they needed a consistent, professional look across marketing, documentation, and training resources to effectively represent their high standards in the industry. Additionally, their online presence required enhancement to attract prospective students and better communicate their services.

THE SOLUTION

Comprehensive Branding and Graphic Design: Dynamic Graphics & Design worked closely with High Velocity’s Director of Operations, instructors, and ownership, gaining insights into the institution’s goals and values. Over the course of our 12-year partnership, we helped solidify the college’s brand, producing a wide range of marketing materials, from brochures to digital ads, that captured their identity and communicated their dedication to quality training.

Website Design & Development: Our team completely redesigned the college’s website, enhancing its user experience and functionality. The new design was visually compelling, mobile-responsive, and included search engine optimization to improve visibility. The refreshed site became an effective tool for student recruitment, showcasing the college’s strengths in training and industry relevance.

Training Materials Development: We expanded our work to support High Velocity’s educational mission, designing in-depth training materials and course documents for instructors and students. This project included the creation of branded, easy-to-use instructional resources and culminated in the development of an online training system, allowing the college to modernize its curriculum and reach more students.

RESULTS AND IMPACT

Our collaboration with High Velocity Equipment Training College produced measurable results, including:

Increased Brand Recognition: Through consistent branding across all materials, High Velocity established itself as a trusted leader in the heavy equipment training sector.
Higher Website Traffic and Engagement: The new website attracted more prospective students and engaged visitors, contributing to steady enrollment growth.
Enhanced Educational Quality: The branded training materials and online system improved the learning experience for students and streamlined instructional processes, reinforcing High Velocity’s reputation for excellence.

CONCLUSION

Our relationship with High Velocity was built on open communication and collaboration. Working alongside the Director of Operations and other team members, we adapted to evolving needs over more than a decade, providing design and strategic guidance as the college grew. Our partnership lasted until 2023, when High Velocity closed as ownership pursued new ventures.

WHAT THEY HAD TO SAY

“We have been looking to Dynamic Graphics and Design since 2011 for the development of our websites, curriculum, and marketing materials and have never been disappointed with the final products. Very professional and easy to work with, and projects are always completed within the timeframe required. We would highly recommend Dynamic Graphics and Design for any web or graphic design services you may require.”

READY TO GET STARTED?

Are you ready to elevate your brand? Contact us for a free consultation and discover how our branding, graphic design, and web design services can help your startup succeed in Edmonton and beyond.