CAMROSE ENERGY CORPORATION
EMPOWERING CAMROSE ENERGY'S GROWTH WITH STRATEGIC BRAND DEVELOPMENT AND DYNAMIC DESIGN
CLIENT: CAMROSE ENERGY CORPORATION
INDUSTRY: ENERGY & UTILITY SERVICES
SERVICES PROVIDED: WEBSITE DESIGN, GRAPHIC DESIGN, BRAND DEVELOPMENT, MARKETING CONSULTATION, SOCIAL MEDIA MANAGEMENT
TIMELINE: ONGOING COLLABORATION SINCE 2016
THE CHALLENGE
In 2016, Denise from Camrose Energy approached us at Dynamic Graphics and Design with a clear goal: to modernize their outdated website and align it with their developing brand identity. They wanted to strengthen their online presence through a thoughtful content development strategy and enhanced search engine optimization. As a community-driven company, Camrose Energy needed a fresh, unique look that reflected their values while increasing brand visibility through modern website design.
THE SOLUTION
Initial Website Design: We started by completely overhauling Camrose Energy’s website, building a more engaging and user-friendly digital presence from the ground up. Our website design included a revamped content strategy, clean and cohesive graphic design, and search engine optimization to improve visibility. We ensured that every aspect of the site reflected the company’s values – community, local service, and sustainability – while delivering a seamless user experience. The end result was a polished website that not only captured attention but also aligned with Camrose Energy’s brand message.
Ongoing Partnership and Evolution: Since the initial, successful website relaunch, our partnership has continued to evolve, resulting in a comprehensive approach to graphic design, brand development, and marketing:
- Website Maintenance & Design Enhancements: Over the years, we’ve completed two major redesigns and numerous smaller adjustments to keep Camrose Energy’s online presence current, functional, and aligned with modern design trends.
- Graphic Design: We have developed a range of visual assets, from marketing
materials to social media graphics, all designed to reflect Camrose Energy’s brand message, and as the brand has evolved, we have worked to adapt the corresponding visual identity, helping the company communicate its message across various platforms. - Brand Development and Refresh: In 2024, we worked closely with Denise to bring her ideas and vision on how to refresh Camrose Energy’s brand to life. The new branding emphasizes their core values of community involvement, sustainability, and small-town service with a friendly and approachable tone. This refreshed identity sets Camrose Energy apart from larger, more sales-driven competitors by showcasing their personal, customer-first approach.
RESULTS AND IMPACT
Our collaboration has contributed to Camrose Energy’s growth, strengthening their brand
development and helping them build a stronger connection with their audience. Notable
results include:
- Increased Customer Acquisition and Retention: With a cohesive brand identity and a strong online presence, Camrose Energy has seen steady growth in both new customers and customer retention. Their enhanced graphic design and marketing strategies have played a key role in this success.
- Enhanced Brand Identity: The refreshed brand now clearly reflects Camrose Energy’s core values of community and sustainability. This shift has created a more personal and approachable image, helping the company resonate with its target audience.
- Boosted Online Engagement: Our website design and social media management have led to increased engagement across platforms, driving stronger customer relationships and a more visible public profile.
CONCLUSION
Our work with Camrose Energy is a testament to the power of a long-term, collaborative partnership. From website redesigns and graphic design to brand strategy and consultation, our collaborative approach has positioned Camrose Energy for continued
success in their industry. As they grow, we remain committed to supporting their brand’s journey, ensuring they stand out in their industry for years to come.
WHAT DENISE HAD TO SAY
“Shawn has been my designer since September 2016. He has developed and maintained my webpage, done social media graphics, and designed my printed marketing materials.
Webpages are ever-evolving, and I appreciate his input for keeping mine current.
Over the years, Shawn has been responsible for many facets of my marketing and branding, and I am so thankful that I can articulate what I want, and he usually exceeds expectations in both visual and technical design. When I don’t have the vocabulary for exactly what I want, he still manages to produce work that hits the feel and message I was trying to convey.
Shawn is a great team player and always willing to collaborate on projects with helpful
discussion points. I attribute the success of my marketing campaigns not only to his design
expertise but to the fact that he took the time to understand my industry. I would highly
recommend Shawn in any design or marketing capacity.”
READY TO GET STARTED?
Are you ready to elevate your brand? Contact us for a free consultation and discover how our branding, graphic design, and web design services can help your startup succeed in Edmonton and beyond.